DIGITAL GROWTH MARKETING
TALENT ACCELERATOR
Turning Digital Growth Potential into Measurable Impact
Trusted by top teams:
Digital Growth Marketing
is a data-driven marketing approach that focuses on scaling a business’s growth using digital channelsscaling a business’s growth using digital channels, experimentation, and continuous optimization.
Instead of just running ads, a digital growth marketer might:
All with the goal of sustainable, measurable growth.
Measurable traffic and email performance gains through lifecycle marketing and onboarding optimization.
- Hopkee LMS
Page-one keyword rankings achieved through SEO-led content and organic search optimization.
- ChocoSol Traders
DESIGNED FOR
Business Marketing Leads at small to medium-sized enterprises (SMEs)
Professionals responsible for implementing and refining marketing strategies
Individuals looking to gain practical insights through structured training and coaching
Teams seeking to implement learnings directly into their business
Success Stories:
MAP YOUR SUCCESS
Our curriculum covers the essential pillars of digital growth marketing -
1. Marketing Strategy & Experimentation
Set goals and test growth opportunities
2. SEO & Paid Advertising
Drive traffic and maximize ROI
3. Marketing Automation & Artificial Intelligence
Save time, personalize, and scale effectively
4. Social Media & Content Marketing
Build engagement and brand awareness
5. Conversion Optimization
Turn visitors into customers
6. Measurement & Analytics
Track performance and refine strategies
ACADEMIC LEADERSHIP
The program was developed by Dr. Jenna Jacobson, an Associate Professor at Toronto Metropolitan University, who serves as the Academic Lead. She is also the Founding Director of the Retail Leadership Institute and Eaton Chair of Retailing at the Ted Rogers School of Management.
Her research on digital retailing, social media, and user behaviour has been published in top journals, such as International Journal of Information Management, Journal of Business Research, and International Journal of Consumer Studies. As a renowned scholar, she regularly provides expert commentary in various news outlets such as the Financial Times, Bloomberg, The Globe and Mail, National Post, and Toronto Star.
MEET OUR EXPERTS
"The program has given us an understanding of the value and importance of proper marketing, and a valuable tool to continue our growth in a more meaningful, target-oriented approach. This is invaluable knowledge."
- Albert McCray
McCray Opticals
PROGRAM FORMAT
Duration:
20-Week Program
Schedule:
3 Hour Session
Per Week
Delivery Mode:
Online Live Sessions
Final Showcase:
Participants present their growth strategies and results
Session Structure:
- Expert Talks
- Facilitator-led Coaching
(3 Participants per facilitator)
- Group Discussions
- Hands-on Exercises / assignment
WHAT MAKES THIS PROGRAM VALUABLE
Meet the Administration Team
The DGM administration team supports the smooth delivery of the program by managing coordination, communication, and day-to-day operations behind the scenes.
Adnan Syed
Program Operations Lead &
Director, Talent Accelerator
Zainab Jabla
Program Administration & Digital Marketing Lead
Participant Presentations - 2025
These photos capture the people behind the progress—participants coming together during the 2025 presentations event to share experiences, connect, and celebrate the impact of the Digital Growth Marketing Talent Accelerator Program
